Loyalty Rebates: An Assessment of Competition Concerns and a Proposed Structured Rule of Reason

David Spector, Sep 01, 2005

Like most pricing practices, loyalty rebates may benefit or harm consumers according to the circumstances. This paper reviews the pro-competitive and anticompetitive motives for loyalty rebates. This paper concludes by proposing a structured rule of reason for the antitrust handling of loyalty rebates cases.

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